Success requires continual, ongoing focus and commitment. We don’t just help you create a successful Channel Ecosystem strategy, Partner go-to-market blueprint or Partner program. We also help you understand channel trends, build out the optimum role of partners for your business, enable you to promote your channel opportunity to gain optimal buy-in, and share ways to engage with key players in the Channel. We’re with you all the way.

Channel change agents helping clients grow through the effective use of ecosystems

iconStrategy &

Develop Global Channel Ecosystem strategies for your unique needs

Build Partnering playbooks to execute across each selling motion

iconDesign &

Create effective partner programs  and organizational structures 

Optimize existing programs for maximum success with clear return

iconImplementation & Management

Execute channel transformation business and investments plans

Deliver Global Channel leadership for emerging companies


What we do

Scale revenue and increase company value with proven Ecosystem playbooks  • Design and Execute partnering strategies for high growth organizations  • Create Ecosystem transformation blue-prints for established and evolving companies  • Asses and re-align sub-optimal partner organizations  • Increase partner relevance to evolving vendors  • Deliver partner contribution and role assessments  • Build investment and return strategies to gain IT, finance and executive alignment  • Design measurable partner programs to motivate partners and maximize return across all sales motions  • Lead emerging channel organizations into growth • Represent early to market businesses to partners globally • Ensure world-class Partner Experience across programs, people and process

Bill Miller
"Productive partnerships are rooted in clear direction, the desire for mutual success, a collaborative mindset, and a fierce determination to deliver. Chris understands these attributes and leverages a common vision of the future to drive stakeholders across the business to transform, grow and demonstrate real returns. Chris is a knowledgeable business partner, a passionate driver of change, and a pure pleasure to work with."

Bill Miller - SVP & CIO @ NetApp

Bill Lipsin
“Chris possesses a unique combination of knowing how to create partner ecosystem strategies and programs that provide effective execution playbooks. His real life experience of delivering on a global basis positions him as one of a handful of true partner ecosystem experts in the industry."

Bill Lipsin - Global Channel Leader & Board Member

Erin McCabe
"With his approachable, positive and engaging personality Chris is able to clearly articulate and lead change. His no-nonsense approach to making the complex seem simple ensures everyone gets on board."

Erin McCabe - EVP @ Hotwire

Sheila Rohra
“Chris has successfully created and delivered world-class channel transformation and evolution strategies that enable companies to stay ahead of the market and transition at the same time as keeping their revenue growing.”

Sheila Rohra - SVP Customer Success @ NetApp

Nick Verikyos
"Across the many years that I have worked with Chris his ability to take on board the unique needs of international markets, listen and understand how to work with partners and then build strategies and programs to successfully drive growth is a unique skill that has earned him a great deal of respect and success across the globe."

Nick Verykios - CEO @ Distribution Central (Arrow ECS APAC) and CSO @

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Contact Us Directly

Call: +1-408-930-8093

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